Competition, customers and the concentration of both in the same place and at the same time are the vital factors that differentiate a fair from any other commercial tool.
That is why buyers want to make the most of their visit and learn about all the new features available in the shortest possible time and the Red Line is the great opportunity that allows exhibitors to significantly highlight their innovations and value their participation in the fair.
The Red Line consists of a route that will stop at each of the stands of the companies that have previously registered as participants. Each exhibitor may present a maximum of 3 products/services. And these will be part of the “Red Area”, both on the show’s website and in the news dossier for the specialized press.