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Hygienalia 2023 expands, with more than 130 exhibitors from 11 countries and the most sustainable propositions in professional cleaning

Event registers 22% growth in exhibitor numbers, with upcoming edition poised to take place from 7th to 9th November across more 6,000 m2 of IFEMA Madrid’s Hall 3. 

Cleaning robots are the industry’s technological stars and will be the focal point of a new exhibition zone within Hygienalia that will also feature demonstrations of polishing and a series of technical talks.

Valencia, 3 November 2023.- All is set for Hygienalia 2023. What will be the sixth edition, already, of Hygienalia will be opening its doors in hall 3 at the IFEMA exhibition centre in Madrid from next Tuesday 7th November to Thursday 9th.  Hygienalia is Spain’s benchmark event for the professional cleaning and hygiene sector and this year’s edition will evidence considerable growth in every aspect of the fair.

Organised by Feria Valencia, the biennial show will host a total of 134 companies exhibiting, 22% more than at the last edition in 2021 and with a significant international component: 14.5% of the total are from 11 foreign countries, particularly Italy but also including Austria, Belgium, China, France, Germany, Portugal, Romania, Switzerland and the United Kingdom.

Over the three days, these companies will be showing almost a thousand innovations between them, bothproducts and services, machinery and technology, all geared specifically to the cleaning and hygiene sector. This is the show’s inaugural iteration at IFEMA and it will be occupying some 6,000 m2 of the venue’s exhibition space. The last few editions of Hygienalia had taken place at the

Casa de Campo, also in the Spanish capital.

Hygienalia 2023, more international than ever

This year Hygienalia is consolidating its international aspirations by hosting almost 200 ‘B2B’ meetings between exhibitors and buyers from more than 20 countries in an initiative being promoted by the Spanish Association of Manufacturers of  Cleaning and Hygiene Products, ASFEL, and IVACE Internacional and that fosters solid networking between Hygienalia exhibitors and buyers.  The fair will also be hosting several international buyer missions, with guests coming from markets that are important to Spain’s hygiene industry, including Estonia, Rumania, Austria, Belgium, Ireland, Morocco, Holland, Poland, Sweden, France and Portugal. This initiative is being coordinated by ASFEL and supported financially and institutionally by ICEX.

Sustainability, cleaning robots, algorithms and 3D sensors

What will professionals find at Hygienalia 2023? Following the most recent edition, where the focus was on the latest advances in hygiene and disinfection solutions in the context of Covid, Hygienalia 2023 is firmly committed to showing the most sustainable solutions in industrial cleaning products as well as robotic technology.

Professionals visiting  Hygienalia will see toilet tissue and wipes made from recycled cardboard beverage packaging or that is FSC or Climate Neutral certified; industrial detergents made from waste cooking oil and probiotic and enzymatic cleaning products. This sphere of the fair will also feature innovations such as air fresheners and disinfectants specifically designed for olfactory marketing techniques and new ‘Pet Free’ air fresheners designed to prevent pets’ undesirable behaviour.

Technology is a major player in this industry and makes cleaning robots the true industry stars and the most coveted products at events like Hygienalia. In 2023 these robots will be displaying unexpected increases in their level of autonomy and the size of the area they can work. They will also be showing how they can use robotic algorithms and latest generation 3D sensors. The robots on show include street cleaners, scrubbers, vacuum cleaners and multi-purpose mops that aim to be sustainable by using tightly controlled amounts of water and electricity.

Interest is so keen that Hygienalia has created a ‘Robot Line’ zone, a new area dedicated specifically to new products and demonstrations of industrial cleaning robots and that joins Hygienalia’s three other themed areas:  the Green Line, with environmentally friendly products and solutions, the ‘Red Line’ which focuses on the innovations in selected products and the Shine Line’area, featuring demonstrations of crystallizing floors.

Technical workshops

Lastly, professionals visiting Hygienalia next week will also benefit from the added value of being able to attend the programme of technical talks being given in a dedicated space beside Hygienalia 2023’s commercial zone. The talks have been programmed as one morning and one afternoon session on each of the two dayas of the show, 7th and 8th November.

The talks will encompass a number of topics including cleaning and hygiene in sports facilities and swimming pools, the challenges the professional cleaning sector in Spain is facing, as revealed by the latest industry figures, the UN2023 agenda for the industry and the sector’s digital transformation digital with a B2B platform designed specifically for the sector.

Ther will also be discussion about managing facilities services and the new trends in management, innovations in washing textiles and minimum standards of responsibility in hygiene processes.

Free entry tickets for professionals available

For professionals wishing to attend Hygienalia, online registration  via the website is still open, with free tickets able to be downloaded  quickly and easily.

Hygienalia 2023 is staged by Feria Valencia and promoted by ASFEL, the Spanish Association of Manufacturers of Cleaning and Hygiene Products, and AEFIMIL, the Spanish Association of Manufacturers and Importers of Industrial and Cleaning Machinery. 109 companies and brands exhibited at the last edition of Hygienalia and 6005 professionals visited from 35 countries, from sectors including hospitality, food manufacturing, facility services, the health sector, the pharmaceutical industry, service stations and public facilities.

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