Conferences Agenda 'Josep Pinent' Room
An essential meeting point for discovering the latest trends, innovations, and developments in the cleaning, professional hygiene, and laundry sectors.
These are all the content and speakers that will shape the Hygienalia knowledge space
TUESDAY 4 NOV.
10:30 h -11:30 h
Tribute to Josep Pinent, first President of Hygienalia
Organize: HYGIENALIA
11:30 h - 12:15 h
The Future of Collective Bargaining: A New Tool for Optimizing and Enhancing Decision-Making
Camilo José Cela University, through its Center for Advanced Studies, is developing a specialized Excel-based tool for AFELIN to analyze collective bargaining agreements in the building and premises cleaning sector at the regional and provincial levels.
This platform will offer an intuitive interface and enable comparisons of agreement features across different territories, with the goal of optimizing and enhancing decision-making.
The tool will include data updated as of May 31, 2026, and will be updated semi-annually with new information.
Speakers:
- Jesús Martín López, President of AFELIN and AELMA
- Jesús Martínez Nogal, Vice President of AFELIN
- Mario García Matute, Director of Continuing Education at Camilo José Cela University
- Pablo Gimeno Díaz de Atauri, PhD in Law from Carlos III University of Madrid. Holds degrees in Economics and Law from Carlos III University of Madrid, and a Master’s Degree in Private Law.
Organize: AFELIN
12:15 h - 13:00 h
How to Find Candidates? Web Tools to Improve Employability
How to help cleaning sector companies find qualified workers and what solutions can be put into practice
Speakers:
- María del Mar Delgado, Director of Consulting at CEFORA
- Manuel Martín Ortíz, Director of Training at GALA FORMACIÓN
- Moderated by Jesús Martínez Nogal, Vice President of AFELIN
Organize: AFELIN
13:30 - 14:00 h
Digital Management for Facility Service
The operational management software for Facility Service developed by and for industry
Speaker:
- Adriana Martín, Project Manager
Organize: IGM MANAGEMENT
15:30 h - 16:30 h
From cleaning to microbiological control: SHI, the new standard in professional hygiene
Is your hygiene system under control? The new hygiene standard goes beyond visual cleaning by incorporating microbiological control as part of an Integrated Hygiene System, which turns cleaning into a standardized and measurable process capable of identifying invisible risks. Discover how to ensure safe and healthy environments while optimizing costs with a comprehensive hygiene management system.
Speaker:
- Carmen Donet, SHI PH Project Manager
Organize: CHRISTEYNS
16:30 h - 17:30 h
Product and Circularity: From Chemical to Probiotic and Its Real Impact
Evidence-based decisions and TCO: green purchasing criteria (concentration, dilution, safety, packaging), where it makes sense to introduce probiotics, how to measure performance without bias, and what circularity impacts (textiles, packaging, reverse logistics) we can demonstrate today. Real cases, common mistakes to avoid, and an operational checklist for an orderly and measurable transition.
Speaker:
- Joaquín Montesinos, Avanti Blue · ISSA Trainer
Organize: ISSA
WED 5 NOV.
10:30 h -11:30 h
Key Aspects of Public Procurement and SME Access
Through this presentation, we will also provide key insights for the access of our small and medium-sized enterprises to public procurement.
Speakers:
- Álvaro Sánchez de Diego Fernández de la Riva, Board Member of AELMA and Member of DAXXI
- Federico Fernández de la Riva, Secretary of the Madrid City Council and Administrative Litigation Judge
- Javier García Luengo, Of Counsel at Garrigues and Professor of Administrative Law at the University of Oviedo
Organize: AFELIN / AELMA
11:30 h -12:00 h
Strategies to Improve Your Employees' Productivity
Work engagement and employees’ emotional disconnection is more than a requirement, it is a necessity, but we are facing a sector where the absenteeism rate is already close to 11%. Companies can no longer cope, they don’t know what to do. Flexible compensation can be a strategic tool to improve motivation and retain talent without increasing costs for companies. Services such as meal vouchers, health insurance, childcare, public transportation, or vehicle leasing help reinforce the bond between company and employee.
Speakers:
- Diana Hernández, Head of People Solutions at Jhasa Insurance GESEME
- Desi López, expert in healthy companies and corporate wellness.
Organize: AFELIN
12:00 h -12:20 h
Work Absenteeism in Numbers: Umivale Activa Study on the Cleaning Sector in Spain and the Madrid Community
Presentation of the study on Temporary Disability and Occupational Accident Rates, conducted by Umivale Activa and the Valencian Institute of Economic Research (Ivie), which analyzes the evolution of these indicators in Spain – specifically in the Community of Madrid – and their impact on companies in the cleaning sector.
Speakers:
- Jesús Martín, President of AFELIN and AELMA
- José María Grande, Director of Employee Absenteeism, Madrid Area, Umivale Activa
Organize: AELMA
12:20 h - 12:30 h
Results of the AI Study
AI lands in the professional cleaning sector as a key and essential tool for the future of companies that we must understand. AFELIN conducted a survey in the sector to assess its current implementation and usability. We will present the data from a study that will provide insights to chart the course ahead.
Speakers:
- Jesús Martin López, President of AFELIN and AELMA
- Jorge Martin, CEO of Impacta Group
Organize: AFELIN
12:30 h - 14:00 h
Smart Cleaning: Real Applications of Artificial Intelligence in the Professional Cleaning Sector
Artificial Intelligence (AI) is beginning to transform how professional cleaning companies plan, execute, and optimize their services. This conference will bring together experts and companies from the sector that are already applying AI in areas such as process automation, autonomous cleaning, resource optimization, quality control, and customer support.
Through keynote talks and real-world case studies, we will demonstrate that AI is not just a future trend, but a current tool that delivers value, efficiency, and competitive advantage.
Speaker:
Lino González García, Founder – AI Reserch at In2AI
Success Story:
Alberto Guasch, CEO of Serlimar
Moderator:
- Andrea Gutiérrez, Marketing Director at Empresa & Limpieza
Organize: Impacta y Empresa & Limpieza
15:30 h - 16:30 h
Don't Let Absenteeism Catch You by Surprise: A Culture of Well-being, 'CUI2
In the cleaning and services sector, labor absenteeism is a constant challenge. This conference will address how a culture of equity and well-being (CUI2) can transform this problem into an opportunity. We will explore the importance of creating a professional ethical bond that drives commitment and generates a positive work environment.
You will learn to implement practical strategies such as:
– Promoting respect to build healthy relationships.
– Offering well-being programs that balance personal and work life.
– Recognizing and motivating employees through training and professional growth.
This culture not only reduces absenteeism but also promotes. Diversity, improves commitment, and generates a positive social impact. Join us to discover how the well-being of your employees is the key to a fairer and more successful future in the sector.
- Speaker:
Anna Baguena Sánchez, CEO de Vaj Business Partner . Presidenta de ASNICLEAN
Organize: Asociación Nacional e Internacional para la integración de las personas al sector limpieza y servicios “ASNICLEAN”
16:30 h - 17:30 h
Application of Technology in Cleaning and Disinfection Processes for Food Safety
Technology has become a key ally in ensuring hygiene and safety within the food industry. This presentation will showcase how advanced systems, such as Doser Food Connect by Vijusa, enable real-time monitoring of critical cleaning and disinfection parameters, optimizing resources, ensuring pathogen elimination, and facilitating compliance with the most demanding standards. An innovative approach to improve efficiency, traceability, and sustainability.
Speaker:
- Inmaculada Marcos, Director of the Food Division.
Organize: VIJUSA
THURS 6 NOV.
10:30-11:30 h.
The challenges of entrepreneurship in the chemical sector and how to overcome them
QUIMELTIA will highlight the challenges faced by young entrepreneurs who venture into chemical production projects of any kind in the chemical sector. In addition to the usual entrepreneurial difficulties, our sector faces one that is often insurmountable: legislation compliance. The problems and solutions for overcoming these barriers will be discussed during the session.
Speakers:
- Pedro Rodríguez, Founding President
- María Rodríguez, Deputy Manager
Organize: QUIMELTIA
11:30 - 12:30 h.
Measure to Decide: Metrics and Performance in the Cleaning Sector
How to move from “hours” to defendable results: visual/ATP metrics, reasonable thresholds, and how they align with time performance and workload charts. We’ll share examples of well-grounded SLA/bonus-malus models and a practical template to size teams and frequencies based on standards. A straightforward approach for cleaning, facility, and procurement managers.
Speaker:
- Joaquín Montesinos, Avanti Blue · ISSA Trainer
Organize: ISSA
12:30 - 13:30 h.
SCRAP Punto Greta faces the Challenges of the New Packaging and Packaging Waste Regulations
SCRAP Punto Greta will explore the impact of packaging and packaging waste regulations, such as Royal Decree 1055/2022 and Law 7/2022, on companies, highlighting the key challenges in their practical implementation. Current issues will be addressed, such as compliance with recycling targets, operational approaches adopted by SCRAPs, and the management of commercial and industrial packaging waste. In addition, key solutions and best practices offered by Punto Greta will be presented to facilitate companies’ adaptation and ensure regulatory compliance.
Speakers:
- Enrique Pla Embuena, Partner of ATQ Quimyser, the consultancy awarded for administrative management and management director of SCRAP point Greta
- Mar Berlanga Belda, Waste technician at SCRAP PUNTO GRETA
Organize: GRETA