Hygienalia and Pulire join forces in the cleaning and industrial hygiene sector

The Shows promoted by the Spanish National Cleaning and Hygiene Products Association (ASFEL), and the Italian National Association of Manufacturers of Professional Cleaning Machinery, Products and Accessories (AFIDAMP), join forces to cover the sector’s needs more efficiently.

The purpose of this merge consists in converting this event into a reference event for this sector in the Iberian Peninsula, thus reinforcing the cross-sectional nature of the event from both the exhibition offer and the visiting professionals viewpoints.

Barcelona, March 2011.- For the purpose of organizing the largest event in the sector, Hygienalia and Pulire have decided to merge to organize a single biennial event in order to cover the whole cleaning and professional hygiene sector in the Iberian Peninsula.

HYGIENALIA+PULIRE, the Cleaning and Professional Hygiene Trade Fair, is promoted by ASFEL, the Spanish National Cleaning and Hygiene Manufacturers Association, and is organized by Feria Valencia, Reed Exhibitions and the Italian AFIDAMP.

This trade fair will take place at Feria Valencia from 31st January to 2nd February 2012 for the purpose of adapting to the sector’s requests. The vast majority of companies that support both projects have shown they are willing to continue to promote this show.

Spain’s professional cleaning sector’s strategic and economic value render the organization of a specific trade fair necessary in this domain. Besides, Hygienalia+Pulire will be an innovative trade fair organized by the sector for the sector. Finally, its purpose is to place maximum importance on exhibitors’ and professional visitors’ interests.

Mr.Josep Pinent, the Chair of both ASFEL and the Organizing Committee, has stressed that “the merge between Hygienalia and Pulire is a giant step on the way to showing the variety of segments making up this sector and of highlighting its importance in the market, whose basic and main aim is to create value for visitors and exhibitors alike. So, we look forward to seeing you all in Valencia!”.

Furthermore, Mr. Toni D’Andrea, the General Director of AFIDAMP, wishes to stress that “Pulire has grown a great deal in the last few years, and also in Spain. We are grateful to the market for trusting us, and which has allowed us to build a great project today.  Our will has always been to share the effort and success of a marvellous idea with a local partner. The experience of those professionals who, day after day work, will increase the value of modernity in this market, and bring us all much added value. Hygienalia + Pulire will become a high quality project for not only Spain, but will certainly prove to be a wonderful experience for us all”.

Hygienalia+Pulire brings together the professionalism of Reed Exhibitions, world leader in organizing trade fairs, with Feria Valencia, whose installations are among the ten largest in the world, and Afidamp’s international experience, the organizer of the PULIRE trade fairs in Verona, Singapore, Bombay, Istanbul and Moscow.


Reed Exhibitions Iberia is the main private trade show organiser on the Iberian Peninsula, where it has partnership agreements with Fira de Barcelona (Alimentaria Exhibitions joint venture), Feira Internacional de Lisboa (FIL), Institución Ferial de Madrid (Ifema) and Feria Valencia. In Spain, Reed Exhibitions Iberia organises shows in Barcelona, Madrid and Valencia, including Alimentaria Barcelona (food and beverages), Bta (food technology) and Barcelona Degusta (everything about eating), Expo Reclam (advertising and promotional gifts), Hygienalia&Pulire (industrial hygiene), Medpi Iberia (multimedia and telephony business club), Sports Unlimited Valencia (sports equipment and gear business club) and Viscom/Sign España (visual communication and graphic design).


Feria Valencia is considered Spain’s pioneering and leading fairground. It is on the cutting edge of European fairgrounds and is noted for the dynamism, innovation and entrepreneurial spirit which are its hallmarks. It is a place where supply and demand come together: more than 13,000 companies and over 1,500,000 professionals from 130 countries. It currently organises more than 50 trade shows and provides space for benchmark events in their sectors Habitat Valencia, Cevisama, Iberflora, Sif & Co., Fimi y Urbe.

Feria Valencia has developed a management model based on its experience in organising commercial trade shows; knowledge of areas of production; flexibility and adaptation to new needs and the involvement of the economic sectors for the different events though their representatives on organising committees


Afidamp Servizi, the business corporation of AfidampFAB (The Italian Association of Professional Cleaning Equipment Manufacturers) is the organizer of trade exhibitions, events and meetings in the professional cleaning industry.

National and international trade exhibitions organized by Afidamp Servizi under the brand PULIRE for almost 30 years have achieved worldwide industry recognition in the professional cleaning sector and become signature events as they are conceptualized and coordinated by cleaning industry professionals for cleaning industry professionals.


The National Association of Spanish Cleaning and Hygiene Product Manufacturers (www.asfel.com) is an association recognised and supported by ICEX (Spanish acronym for Spanish Institute for Foreign Trade) as the industry association for the cleaning and hygiene sector in Spain. This sector encompasses both domestic and industrial channels, with all of their respective sub-sectors, such as chemical products, textiles, tools, accessories, machinery, etc.

Its main aim is to promote domestic products in international markets by participating in promotional activities such as trade shows, missions and information stands. These activities are a response to the Sector Plan designed specifically for the sector, which enjoys the economic and institutional support of ICEX.