Red Line

New Products

The competition, clients and their meeting together simultaneously in one and the same place are essential elements that distinguish a trade fair from all other commercial initiatives.

This is why buyers want to get the most out of their visit and become familiar with everything on display that is new in the shortest possible time. Red Line is a great opportunity for exhibitors to showcase their latest products and give prominence to their role in the fair.


1. Rules of participation for the “Red Line”

Commitment and mutual trust between the exhibitor and the organisers are essential to ensuring that this project achieves the recognition and achievement that we all hope for.  The organisation will not, under any circumstances, be judging the products and services of companies that decide to take part in the Red Line.

A maximum of 3 new products or services (on a national or international level) can be presented. To be considered as new products ought to have been launched onto the market in six month period prior to the Hygienalia+Pulire show, and not have been presented at any other national fair, making this the first time they are officially exhibited.

The veracity of the information supplied will be evaluated by the market itself, professionals will decide whether or not the product or service is truly innovative and worthy of special note.


2. How the “Red Line” works at Hygienalia+Pulire

The Red Line is a special route which stops at each of the stands of companies who have previously registered as participants. Participation costs 400+IVA.

Each exhibitor can present a maximum of 3 products/services/actions. These will form a part of the “red area” both on the event’s website and in the green dossier which will be prepared for the specialised media.

At the show, each exhibiting company will receive a special sign which will mark their stand as a “Station”. This should be placed in a visible spot in the stand and accredits your participation in the Red Line. It can be used prior to, during and after the event.

Under no circumstances can this sign be used for commercial purposes within the stand. It is only a marker provided by the organisation to show that the stand is a “Station”.

The sign must be clearly visible in the stand so that visitors can easily identify participating companies.


3. The “Station” sign in the stand

1. Only two “station” signs can be placed in the stand.

2. The organisation will provide two 297 x 420 mm units.

3. Exhibitors can make their own version of the sign as long as it follows the original design.  In this case, the maximum permitted size is 600 x 800 mm.

Provided by the organisation:

  • Size of the sign: 297 x 420 mm.
  • Units available: 2
  • Material: adhesive paper

Made by the exhibitor:

  • Maximum size: 600 x 800 mm.
  • Minimum size: 297 x 420 mm.
  • Units to be made: 2
  • Material: adhesive paper


4. Promotion. Where and how the Red Line is promoted

The organisation is committed to promoting and publicising participant’s new proposals.  With this objective, there is a wide range of promotional activities, designed to make visitors and sector professionals, 365 days a year and, of course, throughout the event itself. Your products are guaranteed to be noticed.

Online Promotion Onsite Promotion


5. Fee and application form for the Red  Line

The participation fee is €400+VAT. A single payment should be made via bank transfer to:

Banco Bilbao Vizcaya Argentaria – Account number: 0182 5941 41 0201505396/ Feria Valencia

If the payment is not made as specified, the Organisation reserves the right to automatically cancel the participation of the exhibitor in question.

It is essential to complete the PDF application form and send it in to the organisation offices. A maximum of 3 products can be presented. Initially any information which appears on the application form will be used.

The deadline for applications is the 7th of October, 2017. No applications will be accepted after this date.

Red Line 2017 Application Form


6. New product information sheet – online information 365 days a year

Once registered as a participant, you will be able to update your products that appear in the Red Line Exhibitors Catalogue on the website until the 1st December, 2018.

Please remember that it is very important that you complete this step correctly, including all the information that the system allows: photo, name, certificate, description and technical data.