- The Show has launched an ecological initiative that aims to acknowledge environmentally friendly products and technology
- During the event exhibitors will be given the chance to display their sustainable projects whilst also taking advantage of the diverse online and onsite promotional benefits.
As the HYGIENALIA+PULIRE organisers are aware of just how important it is to fight for a sustainable environment, they have launched the Green Line Project. This aims to promote, support and raise awareness of certain environmentally friendly products, materials and technology, and emphasises the Show’s strong commitment towards sustainability, endeavouring to work for the environment, a sustainable economy, the absence of toxic substances, green technology, responsible use of resources, etc.
The Green Line Project is in line with HYGIENALIA+PULIRE’s commitment to the environment and this ecological initiative has been created with the idea of giving recognition to all those companies fighting for a better planet.
The role of “Green Line” during HYGIENALIA+PULIRE
The Show’s exhibitors will have the opportunity to present a maximum of five products, services or eco/environmentally friendly activities as well as efficiency measures, activities that reduce the impact on the environment, renewable energy use, etc. Green Line will be a journey, stopping off at each of the stands of the registered participating companies to create a “Green Zone”, where each exhibitor will be identified by a sign called “Season”.
What exhibitors can gain from being involved in “Green Line”
Not only will the activities in this project have an impact while the show is being held, but the information will also be visible 365 days a year for professional visitors and specialised press.
A description of all the exhibitors’ projects will be presented on a green product card available on the show’s website throughout the year and distributed to specialised press through a “green file”.
Equally, registered participating companies will have a series of online and onsite promotional benefits as well as HYGIENALIA+PULIRE’s guarantee that their products will be widely circulated during and after the Show.
All information about Green Line and details of its operation, exhibitor rules and regulations and registration form can be found at:
Valencia Show, from 31 January to 2 February, 2012