Excellent results after the closure of the first edition of Hygienalia+Pulire

The Organizing Committee stresses the Professional Cleaning and Hygiene sector’s widespread acceptance which, for three days, has endorsed the trade fair held from 31st January to 2nd February at Feria Valencia with its presence.

The deputy director of Reed Exhibitions Iberia, Alberto Alonso, has assessed the quality and quantity of the professional visitors who attended HYGIENALIA+PULIRE, the Professional Cleaning and Hygiene Trade Fair, which took place at Feria Valencia from 31st January to 2nd February: “The three days the event lasted have been very intense because it was the first edition, which was conceived more than four years ago, and because of the uncertainty of accomplishing the objectives set out”. Along these lines, he stated that “the Organizing Committee’s mission has been accomplished with some 4,000 professional visitors attending (specifically 3,959), which is the figure that the Organizing Committee proposed”.

Likewise on the day of the official closure, Alonso highlighted “the quality” of the visitors and has underlined that, despite today’s economic climate, “everyone has considered the possibility of travelling and coming to Valencia to see the varied and absolutely representative supply from the whole professional cleaning and hygiene sector on show here”.

Thus, the visitors who came to this trade fair represented all the sectors, from distributors to cleaning services firms, without overlooking a large number of end customers, among which we find hotel and catering businesspeople, medical centres, training centres, hypermarkets and shopping malls, etc. All this is thanks to the efforts made by everyone involved in this project: exhibitors, partners, sectorial associations, the mass media, and the trade fair’s Organizing Committee.

While the event took place, visitors stressed that “Hygienalia+Pulire has been well worthwhile” (a firm from the cleaning distributor sector in Madrid) and that “this trade fair has been well organized, had a quite complete supply and was also a good forum for making new contacts” (a firm interested in pure-water cleaning systems in Biscay). Besides, others came to “see how the laundry sector is doing”.

HYGIENALIA+PULIRE has become the best shop window to discover the latest novelties of the professional cleaning and hygiene sector in the Iberian Peninsula, and it can boast the participation of 138 exhibitors, of which 30% came from abroad.

Finally, Leila Mansouri, the Hygienalia+Pulire trade fair coordinator was seen to be “optimistic” about the next edition of Hygienalia+Pulire and about accomplishing “the next edition being even more complete”. Similarly, she also added that “we have done the hardest part, launching this trade fair and opening its doors to the public”. She feels satisfied with the number of visitors “in terms of their quality and number”; besides, “the supply on show was interesting, which means that visitors want to return to the second edition”.


This trade fair has organized specific activities for the two sectors which offer fundamental value in the cleaning industry and which form part of the products with most demand: laundry and urban cleaning.

For this reason, the exhibition hall has included an area known as Zona ADV (the ADV Zone) where several firms have given demonstrations of specialized street/road cleaning machinery. Moreover, the Ist Professional Laundry Forum, an interesting encounter, took place with an exhibit area and technical conferences especially for this sector.

Moreover, HYGIENALIA+PULIRE has offered a full programme of parallel acts, organized to offer attendees the chance to exchange knowledge and to extend information. To achieve this, the programme addressed both exhibitors and professional visitors from a cross-sectional perspective.

In this way, this programme covered themes like automotives, logistics and industry, the healthcare and pharmaceutical sector, HORECA, food, dry cleaning and laundry, the natural environment, plus other aspects of interest for the public, road/street cleaning and waste management sector, as well as for the geriatrics sector.







Feria Valencia is considered Spain’s pioneering and leading fairground. It is on the cutting edge of European fairgrounds and is noted for the dynamism, innovation and entrepreneurial spirit which are its hallmarks. Feria Valencia has developed a management model based on its experience in organising commercial trade shows; knowledge of areas of production; flexibility and adaptation to new needs and the involvement of the economic sectors for the different events though their representatives on organising committees


Reed Exhibitions Iberia is the main private trade show organiser on the Iberian Peninsula, where it has partnership agreements with Fira de Barcelona (Alimentaria Exhibitions joint venture), Feira Internacional de Lisboa (FIL), Institución Ferial de Madrid (Ifema) and Feria Valencia.

In Spain, Reed Exhibitions Iberia organises shows in Barcelona, Madrid and Valencia, including Alimentaria Barcelona (food and beverages), Bta (food technology) and Barcelona Degusta (everything about eating), Expo Reclam (advertising and promotional gifts), Hygienalia-Pulire (industrial hygiene), Medpi Iberia (multimedia and telephony business club), Sports Unlimited Valencia (sports equipment and gear business club) and Viscom/Sign España (visual communication and graphic design).


Afidamp Servizi, the business corporation of AfidampFAB (The Italian Association of Professional Cleaning Equipment Manufacturers) is the organizer of trade exhibitions, events and meetings in the professional cleaning industry.

National and international trade exhibitions organized by Afidamp Servizi under the brand PULIRE for almost 30 years have achieved worldwide industry recognition in the professional cleaning sector and become signature events as they are conceptualized and coordinated by cleaning industry professionals for cleaning industry professionals.


The National Association of Spanish Cleaning and Hygiene Product Manufacturers (www.asfel.com) is an association recognised and supported by ICEX (Spanish acronym for Spanish Institute for Foreign Trade) as the industry association for the cleaning and hygiene sector in Spain. This sector encompasses both domestic and industrial channels, with all of their respective sub-sectors, such as chemical products, textiles, tools, accessories, machinery, etc.

Its main aim is to promote domestic products in international markets by participating in promotional activities such as trade shows, missions and information stands. These activities are a response to the Sector Plan designed specifically for the sector, which enjoys the economic and institutional support of ICEX.